LEGO and the Market for Children’s Building Blocks Essay -- Children T

Background in that respect exists in some human beings an insati fit draw towards the unique and theunusual, as much a statement of individuality as the clothes a person wears. This attractionsometimes leads towards the hobby of collecting a determine of objects. Each person has their ownniche of memorabilia, often a stipulate that reminds them of childhood fantasies or other happy times.Because these consumers have specialized needs, deficient(p) with varying fierceness to obtainspecific, rare items to complete their presents, the collectibles market makes for interest study,especially that dominated by LEGOthe market for a collectible childrens toy distinguished byits interlocking bricks.The LEGO Company has made itself a giant in the market for childrens toys during itsexistence and has used that supplement to propel itself successfully into the collectibles market. Thefirm began as a manufacturer of woody toys in Denmark seventy years ago. Sales allowed theDanish company to survive, plainly not to thrive until it introduced in 1949 miniature plastic blockswith divots and bumps that were aligned such(prenominal) that they could fit into one another, and weredesigned for building structures. With these plastic blocks the company was fitting to market to allfirst-world countries, from North America to Western Europe, Australia, and Japan. Visualizingsomething and then constructing it, its creators believed, was and is an educational experiencethat encourages lifelong creativity, imagination and learning, according to their press release.Perhaps the genuinely reason that many people now collect LEGOs is that they were indeed enthralledas children with the infinite capacity of the blocks.LEGO expanded its product line in the late 1980s by... ...th. By having examined itscompetitors and their successes, one now sees by short letter what LEGO is and is not. To continue coifting the market standard it must maintain its stream corporate direction, in cluding repeatedproduct updates and retirements, that was critically scrutinized here and proven to work. Indeed, crave history itself.- 10 -Works CitedAnnual Average Exchange order 2001. Spreadsheet. Bank of England. 29 Oct. 2002.Annual idea LEGO Company. Annual Accounts 2001. 2001. .Annual compensate MegaBloks Inc. MegaBloks Quarterly Report 2002. 2002..The Ultimate LEGO book. New York DK Publishing. 1999.Heller, Richard. (Re) Building Blocks. Forbes. 168.13 (2001) 154.Mand, Adrienne. Bionicle Web Chronicle. denote Age. 72.33 (2001) 21. LEGO and the Market for Childrens Building Blocks Essay -- Children T Background in that location exists in some human beings an insatiable draw towards the unique and theunusual, as much a statement of individuality as the clothes a person wears. This attractionsometimes leads towards the hobby of collecting a set of objects. Each person has their ownniche of memorabilia, often a set that reminds them of childhood fantasies or other happy times.Because these consumers have specialized needs, wanting with varying fierceness to obtainspecific, rare items to complete their sets, the collectibles market makes for intriguing study,especially that dominated by LEGOthe market for a collectible childrens toy distinguished byits interlocking bricks.The LEGO Company has made itself a giant in the market for childrens toys during itsexistence and has used that supplement to propel itself successfully into the collectibles market. Thefirm began as a manufacturer of woody toys in Denmark seventy years ago. Sales allowed theDanish company to survive, yet not to thrive until it introduced in 1949 miniature plastic blockswith divots and bumps that were aligned such that they could fit into one another, and weredesigned for building structures. With these plastic blocks the company was able to market to allfirst-world countries, from North America to Western Europe, Australia, and Japan. Visualizingsomething and then c onstructing it, its creators believed, was and is an educational experiencethat encourages lifelong creativity, imagination and learning, according to their press release.Perhaps the genuinely reason that many people now collect LEGOs is that they were indeed becharmas children with the infinite capacity of the blocks.LEGO expanded its product line in the late 1980s by... ...th. By having examined itscompetitors and their successes, one now sees by discriminate what LEGO is and is not. To continuesetting the market standard it must maintain its period corporate direction, including repeatedproduct updates and retirements, that was critically scrutinized here and proven to work. Indeed, beseech history itself.- 10 -Works CitedAnnual Average Exchange evaluate 2001. Spreadsheet. Bank of England. 29 Oct. 2002.Annual Report LEGO Company. Annual Accounts 2001. 2001. .Annual Report MegaBloks Inc. MegaBloks Quarterly Report 2002. 2002..The Ultimate LEGO book. New York DK Publishing. 1 999.Heller, Richard. (Re) Building Blocks. Forbes. 168.13 (2001) 154.Mand, Adrienne. Bionicle Web Chronicle. denote Age. 72.33 (2001) 21.