Statista Report Essay Example for Free

Statista Report EssayThe write Media surveys in Spain EGM ? The EGM is the soft touch Media survey in Spain Since 1968 Multimedia compositions (currency) Magazines (currency) Radio (currency) Cinema Tv (Referential for meters) Internet (Referential for meters) Outdoors The EGM is the Cross Media survey in Spain 2 The Print Media surveys in Spain EGM Radio n = 36. 000 EGM cc0 EGM Multimedia n = 43. 000 The Print Media surveys in Spain EGM Radio n = 36. 000 EGM 2007 EGM Newspaper n = 32. 000 EGM Multimedia n = 43. 000 3 The Print Media surveys in Spain EGM With these extensions we have two diametrical data for Radio and Newspapers ?The official data (multimedia+monomedia) ? The multimedia data from the Cross Media Survey Example In 2007 the official audience of El Pais was 2,234,000 readers, and the result for the Cross Media Survey was 2,127,000 readers, some 5% less. The Print Media surveys in Spain EGM The foodstuff accepted the coexistence of two different data ? the official data, currency for the media, is used in the monomedia advertising ends for Radio or Newspapers. ? the other data is used in the multimedia advertising plan where Radio stations or Newspapers titles are included. 4 The Print Media surveys in SpainEGM Radio n = 49. 000 EGM 2008 EGM Newspaper n = 45. 000 EGM Multimedia EGM Magazine n = 20. 000 n = 30. 000 EGM TV n = 13. 000 The Print Media surveys in Spain EGM The Market demanded the implementation of a entropy Fusion Process with the following conditions ? Audience data for each title, station, etc, essential fully coincide with the data that comes from each official source. ? The procedure must be traceable. ? Lastly, it would be well-off that the procedure not imply a long-time frame to come up with presentable data. 5 The Print Media surveys in Spain entropy Fusion Origin Interviews MULTIMEDIA 30. 00 DEMO artistic production OTHERS INTERNET CINEMA outside + LIFE STYLE EQUIPMENT phthisis + NEWSPAPERS RADIO MAGA ZINES TV MOMOMEDIA NEWSPAPERS + 45. 000 + DEMO artistic creation + NEWSPAPERS + + + MOMOMEDIA RADIO + 49. 000 + DEMO GRAPHICS + + + + RADIO + + MOMOMEDIA MAGAZINES + 20. 000 + DEMO GRAPHICS + + + + + MAGAZINES + MOMOMEDIA TV + 13. 000 + DEMO GRAPHICS + + + + + + TV The Print Media surveys in Spain Data Fusion. Final Objetive Interviews MULTIMEDIA 30. 000 DEMO GRAPHICS OTHERS INTERNET CINEMA alfresco + LIFE STYLE EQUIPMENT CONSUMPTION + NEWSPAPERS RADIO MAGAZINES TV MOMOMEDIA NEWSPAPERS + 45. 000 DEMO GRAPHICS + NEWSPAPERS + + + MOMOMEDIA RADIO + 49. 000 + DEMO GRAPHICS + + + + RADIO + + MOMOMEDIA MAGAZINES + 20. 000 + DEMO GRAPHICS + + + + + MAGAZINES + MOMOMEDIA TV + 13. 000 + DEMO GRAPHICS + + + + + + TV = TOTAL = DEMO GRAPHICS = OTHERS INTERNET CINEMA OUTDOORS = LIFE STYLE EQUIPMENT CONSUMPTION = NEWSPAPERS = RADIO = MAGAZINES = TV 6 The Print Media surveys in Spain Data Fusion. brass We used predefined strata of known size in the population Province (50) x Town Size (2) x Wee k Day (2)= 200 strata Province (50) x Town Size (2) x sexual urge (2)= 200 strata (Depending on the Media being fused)We wanted to make sure that the strata of the 5 studies and the sum of the 5 original tears heart to the same as the population within each strata Example Province Valencia Town Size + 50. 000 Gender Men Population 902,626 The Print Media surveys in Spain Data Fusion. arrangement The sum file of the 5 sign surveys has missing breeding that we are going to fulfill in 5 steps, adding with each step the information of one of the media with monomedia extention, and the rest of the information that only exists in the multimedia survey. 7 The Print Media surveys in Spain Data Fusion. SystemIn each strata we used a sponsor-receiving system, assigned the information to each manslayer of the enveloping(prenominal) donor of the available ones, computed the range on the basis of a wide set of variables Age consumption Social Status Weekday Language Household Size Town Etc. Nationality Children in home charge The Print Media surveys in Spain Data Fusion. System lengths are rank ordered and the pair of most quasi(prenominal) individuals is selected For each stratus h 1 wr1 2 wr2 Receivers j wrj q wrq Donors 1 2 . . i . . p Weight Weight wd1 wd2 wdi wdp blank space matrix 8 The Print Media surveys in Spain Data Fusion. SystemDonors and their heavinesss Distance matrix is computed and distances are rank ordered from greatest to lowest. Receivers and their free incubuss native Receivers weight 3,10 0,60 1,40 1,80 1,10 8,00 3,00 1,50 2,00 1,00 0,50 8,00 inwardness donors weight 8 2 6 1 3 7 5 Distance Matrix The Print Media surveys in Spain Data Fusion. System Donors and their weights Pair with the lowest distance between them is selected. Receivers and their weights keep down Receivers weight 3,10 0,60 1,40 1,80 1,10 8,00 3,00 1,50 2,00 1,00 0,50 8,00 Total donors weight 8 2 6 1 3 7 5 Distance Matrix 9 The Print Media surveys in Spa in Data Fusion. SystemDonors and their weights Receiver is pasted donor information Receivers and their weights Total Receivers weight 3,10 0,60 1,40 1,80 1,10 8,00 3,00 1,50 2,00 1,00 0,50 8,00 Total donors weight 8 2 6 1 3 7 5 Distance Matrix Donor weight greater than receiver weight The Print Media surveys in Spain Data Fusion. System Donors and their weights Receiver is written in to the fused file with its own weight and deleted from the distance table Receivers and their weights Total Receivers weight 3,10 0,60 1,40 1,80 1,10 8,00 3,00 1,50 2,00 1,00 0,50 8,00 Total donors weight 8 2 6 1 3 7 5 Distance Matrix Donor weight greater than receiver weight 0 The Print Media surveys in Spain Data Fusion. System Donors and their weights Donor finishes in the table with a weight competent to the difference in weight bettewn that of the donor and that of the receiver Receivers and their weights Total Receivers weight 3,10 0,60 1,40 1,80 1,10 7,40 3,00 1,50 2,00 0,40 0,50 7,40 Total don ors weight 8 2 6 1 3 7 5 Distance Matrix Donor weight greater than receiver weight The Print Media surveys in Spain Data Fusion. System Donors and their weights Pair with the lowest distance between them is selected. Receivers and their weights Total Receivers weight 3,10 0,60 1,40 1,80 ,10 7,40 3,00 1,50 2,00 0,40 0,50 7,40 Total donors weight 8 2 6 1 3 7 5 Distance Matrix 11 The Print Media surveys in Spain Data Fusion. System Donors and their weights Receiver is pasted donor information Receivers and their weights Total Receivers weight 3,10 0,60 1,40 1,80 1,10 7,40 3,00 1,50 2,00 0,40 0,50 7,40 Total donors weight 8 2 6 1 3 7 5 Distance Matrix Donor weight less than receiver weight The Print Media surveys in Spain Data Fusion. System Donors and their weights Receiver is written to the fused file with a weight equal to the donor weight Receivers and their weights Total Receivers weight ,10 0,60 1,40 1,80 1,10 7,40 3,00 1,50 2,00 0,40 0,50 7,40 Total donors weight 8 2 6 1 3 7 5 Di stance Matrix Donor weight less than receiver weight 12 The Print Media surveys in Spain Data Fusion. System Donors and their weights Receiver finishes in the table with a weight equal to the difference in weight Donor is deleted from the distance table Receivers and their weights Total Receivers weight 1,10 0,60 1,40 1,80 1,10 5,40 3,00 1,50 2,00 0,40 0,50 5,40 Total donors weight 8 2 6 1 3 7 5 Distance Matrix Donor weight less than receiver weightThe Print Media surveys in Spain Conclusions Donor file, Receiver file and Fused file contain exactly the same information in the imputed variables, and this for completely the common strata and for all their possible additions. Internal relations among fused variables are kept and are the same for all the files and surveys. For those variables not controlled, distributions should be as similar as possible. Traceability is possible, one can know exactly how many propagation each record is replicated, and how original interviews are the base for each data. 13 Thank you WRRS Valencia 2009 14